The Big Pound Shop Swap – Airing Tonight on Channel 4
Date Posted: August 12, 2025
Denise Van Outen leads a bold consumer experiment, as proudly picky families swap their go-to supermarkets for a week of living exclusively off the bargain stores. The Big Pound Shop Swap was developed and produced with funding from Northern Ireland Screen.
Each episode shines a spotlight on one high street discounter, as a new family trades in their usual premium products for cheaper alternatives – from food and drink to beauty, cleaning, and even garden furniture. No area of the home is off limits.
With expert insights along the way, we uncover how these mega discounters are vying to become a one stop shop, and reveal insider tips to help us all shop smarter. Some products even face scientific testing to see if the savings stack up when it comes to quality.
There’ll be honest reactions, surprising results, and savings that might just change how we all fill our trolleys.
It’s time to find out: Can the nation live off the discount stores alone?
Stream or watch The Big Pound Shop Swap on Channel 4 from Tuesday, 12 August at 8pm.
