Tourism Ireland Announces Applications for International Programming Ireland Fund
Date Posted: January 9, 2023
Tourism Ireland has revealed details for applications for its 2023 International Programming Ireland Fund, now in its third year. Producers of high-quality international programming that feature or are made on the island of Ireland are being invited to submit proposals for evaluation by Friday 17th March 2023, with a view to securing part funding for the successful applications.
The fund is designed to attract and support new, original, innovative and commercially viable programming that can potentially be completed by December 2023. Genres with a destination focus (including documentary, factual entertainment, cultural and specialist factual), as well as sustainable themes in social, economic and environmental sustainability, are welcome to apply. Other reality genres such as adventure are welcome, provided they meet the brief.
Targeted at the UK, US and Mainland Europe as key markets in 2023, projects with a confirmed European broadcaster attached are of particular interest – particularly in Germany, France, but also in Spain, Italy, the Netherlands and the Nordics. Projects that are at a sufficiently advanced stage of development will be considered ahead of the March deadline, if they meet the criteria.
The funding is awarded to producers through a competitive selection process of projects that are at a sufficiently advanced stage of development and fulfil the dual function of showcasing the island of Ireland, as well as fully satisfy a given broadcaster brief.
Yvonne Pilkington, former format sales and production chief at NBCU International Studios, has been appointed to the role of overseeing this year’s fund management and pre-selection.
A total of €1,386,000 has been allocated for 2023, with Tourism Ireland expecting to invest in 10-12 projects which have already secured international broadcaster and/or distributor support. Funding will be allocated to a varying level according to the project, with Tourism Ireland’s investment capped at €200,000 per project and up to 50% of the production budget.
Through the fund, Tourism Ireland wishes to build on the success of previously supported projects that span multiple genres – from Adrian Dunbar’s Coastal Ireland produced by Afro-Mic Productions for Channel 5, John Torode’s Ireland by Cornelia Street Productions for the Food Network, Ireland with Michael by Wexford House for PBS, Voices of Ireland by Red Shoe production for Sky Arts and Golf’s Greatest Holes by No4 Productions and Leap Productions in partnership with Boulder Creek International for Sky Sports. Successful commissions will highlight any (or several) of the agency’s key objectives of profiling Ireland’s stunning landscapes, rich heritage and living culture, food and drink, soft adventure or its people, characters and stories.
Detailed guidelines are available HERE and the online application form can be accessed HERE.
The application deadline is 3pm on Friday 17th March 2023. Please email [email protected] with any enquiries.
