From The Hollywood Reporter - Game of Thrones' Season 2 Premiere Scores Record 3.9 Million Viewers.
Rising 27 percent from its previous high, the HBO drama drew 6.3 million during the course of three Sunday broadcasts.
HBO's Game of Thrones staged a royal return Sunday night, boasting its highest ratings to date with the premiere of its sophomore season. The episode, up a whopping 74 percent from its series premiere, also was the most-watched scripted series on cable for the week.
A total of 3.9 million viewers saw the inaugural broadcast, with 6.3 million tuning in among all of the network's broadcasts for the night. That marks 53 percent gains from its freshman season average and a 27 percent rise from its previous series high.
Thrones premiered in April 2011 to 2.2 million viewers and a 0.9 rating among adults 18-49. It showed steady ratings growth during the course of the freshman season, ending with a record 3 million and a 1.4 rating in the demo.
Read the full article on The Hollywood Reporter website.
From The Guardian - Game of Thrones outplays Mad Men
Sky Atlantic fantasy import pulls in 522,000 viewers – more than five times the audience of the adland series last week.
It may not have received the same hype as Mad Men, but the return of Game of Thrones has left Don Draper looking for a stiff drink.
It seems that UK audiences have more of a penchant for swords, sandals and sorcery than slick Madison avenue suits, as the series two premiere of the Sky Atlantic import attracted 522,000 viewers on Monday 2 April.
The fantasy drama, which attracted 743,000 viewers when the show launched on 18 April last year backed by a massive ad campaign, peaked with 633,000.
The average live audience for the first series of Game of Thrones was about 365,000 viewers.
This compares with the return of Mad Men in a double episode opener for the fifth season, which pulled in just 98,000 viewers to Sky Atlantic last Tuesday.
Game Of Thrones even outperformed Mad Men when the show was available free-to-air on BBC4 – the fourth series of the advertising drama attracted 355,000 viewers.
Read the full article on The Guardian website.
Filmed on location in Northern Ireland and in the Paint Hall Film Studio, Belfast, HBO series Game of Thrones received funding from Northern Ireland Screen supported by Invest NI and part funded by the European Regional Development Fund.